Task 3 continued

• We gathered our audience feedback by distributing a questionnaire with a set of questions that determined the success of our video. Together with the questionnaire, we filmed a few responses of the people we interviewed to give their overall view. I uploaded the video onto my Facebook account to get a wider range of viewers outside of the school. As well as Facebook we uploaded it onto YouTube to create a global spread of our video. 
• The advantages of exhibiting our video on Facebook and to our school public, was beneficial because of the young age range we are targeting it was correct to get feedback from that target audience. The disadvantage was that we wanted a bigger perspective of our video. The questionnaire was a great way to get an older audience involved. Even though they are not our target audience, the younger teenagers that already know of our album can use pestapower to get their parents to buy it. This is why it is essential to keep an eye on all possible audiences. 
• Upon evaluating our feedback, we found that the strengths in the video lay in; the sound and appeal of the band, the costume and lighting and the narrative identified by the cross-cutting sequences between the band members and the dancers.
• The feedback indicated that the weaknesses were that we didn't have enough shots of all of the band members and that we focused primarily on the lead singer. Some people also thought their could have been a link to the band and the dancers, showing its the singers biography. 
• The encode model for the video was to show the push and pull relationship between the dancers and how they break up and get back together again. This was to relate to our young target audience because it is a common factor in a young persons life in particular. We wanted the audience to decode this message as a reflection of their own relationships or to see it as a recognisable action between lovers. 
• A lot of the audience that gave us feedback said that they saw the link between the dangling broken glass and the broken relationship that was being reflected in the dancing. The flashing lightbulbs were another indicator of changing moods and passion in the relationship. 
• Because we interviewed largely a young demographic, the reading of our video was highly successful. This proved to us that our target audience was correct.