Task 3 continued

• We gathered our audience feedback by distributing a questionnaire with a set of questions that determined the success of our video. Together with the questionnaire, we filmed a few responses of the people we interviewed to give their overall view. I uploaded the video onto my Facebook account to get a wider range of viewers outside of the school. As well as Facebook we uploaded it onto YouTube to create a global spread of our video. 
• The advantages of exhibiting our video on Facebook and to our school public, was beneficial because of the young age range we are targeting it was correct to get feedback from that target audience. The disadvantage was that we wanted a bigger perspective of our video. The questionnaire was a great way to get an older audience involved. Even though they are not our target audience, the younger teenagers that already know of our album can use pestapower to get their parents to buy it. This is why it is essential to keep an eye on all possible audiences. 
• Upon evaluating our feedback, we found that the strengths in the video lay in; the sound and appeal of the band, the costume and lighting and the narrative identified by the cross-cutting sequences between the band members and the dancers.
• The feedback indicated that the weaknesses were that we didn't have enough shots of all of the band members and that we focused primarily on the lead singer. Some people also thought their could have been a link to the band and the dancers, showing its the singers biography. 
• The encode model for the video was to show the push and pull relationship between the dancers and how they break up and get back together again. This was to relate to our young target audience because it is a common factor in a young persons life in particular. We wanted the audience to decode this message as a reflection of their own relationships or to see it as a recognisable action between lovers. 
• A lot of the audience that gave us feedback said that they saw the link between the dangling broken glass and the broken relationship that was being reflected in the dancing. The flashing lightbulbs were another indicator of changing moods and passion in the relationship. 
• Because we interviewed largely a young demographic, the reading of our video was highly successful. This proved to us that our target audience was correct.

Feedback -evaluation Task Three

This is a good start to evaluation task three, but it is incomplete.  Can you please try and post some more over the weekend.  try not to forget to address the set evaluation question and what you are being asked to do.  Thank you.

Task 3- What have you learned from your audience feedback?

"I thought this was well edited and the storyline comes across well. I thought they had an edge to them.  The lighting and smoke machine really brought across the sexual tension between the dancers."


"I love the concept of using light bulbs in this video because it is not only effective to promote the band's image as Indie/rock but also signifies the broken/love hate relationship between the two characters/dancers in the videos. Great video!" 
Im glad this point came across in audience feedback as we wanted to represented the passion of the relationship with the dim and brightening of the lightbulbs. This viewer along with a few others thought our band was Indie/Rock where as we wanted to present Pop/Rock. Because of this comment there must be something in the costume or lighting that is misread. The picture to the left is a screen shot of a shot in the bands original video. It is establishing a light open atmosphere. We decided against a bright scene as it would take away from the rock influence. 

This is the original Questionnaire that we designed. For some people we only asked them to answer some of the questions. This was a direct way to gather feedback and to see if our intentions were decoded correctly by the target audience. 

The result was that there was anchorage in our video and had a preferred reading.

QUESTIONAIRE FOR MUSIC VIDEO	STAY WITH ME –YOU ME AT SIX
How old are you?
GENDER	MALE FEMALE
WHAT ARE BRACKET DO YOU THINK OUR VIDEO IS AIMED AT?	YES NO
HOW DO WE AIM THE VIDEO AT THIS TARGET AUDIENCE/AGE BRACKET	·        ·        ·
DO LIKE THE VIDEO?	YES NO
WHAT DID YOU LIKE/DISLIKE ABOUT IT? (e.g. set, narrative etc.)	·        ·        ·
WHAT DO YOU THINK COULD BE IMPROVED?	·        ·        ·
WHAT DO YOU THINK IS THE STAR IMAGE WE HAVE CREATED? (e.g. rock/pop star, mainstream, niche etc.)	·        ·        ·
Do you think the narrative in the piece is clear/unclear?	YES NO
What do you think is most clear/unclear?	·        ·        ·
Would this video influence you to/make you want to buy the track?	YES NO
Do you like this song by You Me At Six?	YES NO
What attitudes do the band represent? (idol/role model, rebellion etc.)	·        ·        ·
How have we represented this? (Costume, lighting, set, etc)	·        ·        ·
Have you seen any videos with a similar context/narrative, if so what are these?	·        ·        ·
Do you think the digipak represents the bands star image and does it link to the video?	YES NO
If so how does it do this?	·        ·        ·
Do you think the Poster represents the bands star image and does it link to the video ?	YES NO
If so how does it do this?	·        ·        ·
Would the poster make you want to buy the track or watch the video?	YES NO
Why?	·        ·        ·
Would the poster make you want to buy the track or watch the video?	YES NO
Why?	·        ·        ·
Is the poster eye catching and does it have enough information?	YES NO
How could we improve this?	·        ·        ·
Is the digipak eye catching and does it have enough information?	YES NO
How could we improve this?	·        ·        ·
Finally, is the overall concept of our video, digipak and poster clear?	YES NO

QUESTIONAIRE FOR MUSIC VIDEO	STAY WITH ME –YOU ME AT SIX
1. How old are you?	18
2. GENDER	MALE FEMALE
3. WHAT AGE BRACKET DO YOU THINK OUR VIDEO IS AIMED AT?	8-15 Year Olds 15-25 Year Olds 25+
5. DO LIKE THE VIDEO?	YES NO
6. WHAT DID YOU LIKE/DISLIKE ABOUT IT? (e.g. set, narrative etc.)	·       Mirror/Lighting ·       Dancers  ·       Narrative
9. Do you think the narrative in the piece is clear/unclear?	YES NO
11. Would this video influence you to/make you want to buy the track?	YES NO

Evaluation task 2 - The Campaign

Excellent effort and well presented evaluation.  You have clearly considered the marketing mix and placement of your products as a campaign.  I also  like the way you have incorporated the theory into your evaluation ideas and the need to compare with real media products.  There is an area of development that I need to discuss with you - the brand image of the band which is there in teh MV and the CD digipak design but not as consistent with the poster - despite the three posters that you supply.  This could be improved.  I also feel that a stronger evaluation is needed with addressing the set question - perhaps replacing the slide on audience.  The audience is addressed in evaluation task three.  Nonetheless an excellent effort well done.