Evaluation of CD digipak

•             For the CD cover we first only had one member of the group in the cover, making it an inadequate portrayal of the band. Our group then arranged another photo shoot with the other band member bar one. I photographed this and created the CD cover with these images. Because we are still missing a band member we will include him at a later date.
• ·      The design theme of broken glass and light leeks was what the group and I decided to use in the CD digipak. Both of these elements are key in our music video to represent the relationship within the narrative.
•    The conventions for the design of the CD is that I have included; the barcode, record label, the band name in the stem of the cd, and copyright statement.
• ·    Upon prior development of the band we researched bands that optimise what we wanted our band to look and sound like. Among the researched bands, one of the similar bands to Synergy is Kid’s in Glass Houses.
• ·      I decided to choose the font ‘bleeding cowboys’ in red in order to illustrate the sexual appeal of the band. The font is a flowing, punkie look to show the style of the band.
• ·      We were trying to represent a young, mainstream boy band about to make it big in the industry. I believe that this was achieved by showing a relaxed atmosphere within the CD cover.

• ·      The music video, poster and CD digipak are three different products used to promote the band in order for their song sales to boost. They are also essential in gathering a fan base for the band, which leads to a rise in concert sales.
• ·      The general feedback from those that I have asked about the CD digipak, is that it is a clear presentation of the band and has a desirable quality. I would like to change the fact that I still have one member missing from the photograph.
• ·      Because I have taken photography I am aware of how Photoshop works which came in handy for this task.